Photoblog 4
At the start of the year the dating company OkCupid released a campaign with the title "DTF", which is acronym that means "Down to F*ck". The concept was straight to the point and reflected how users felt when using an online dating app. The use of striking colors create contrast, space, balance, and unity are key technical aspects that are seen in graphic design. Contrast: In this advertisement the use of contrast is a key element that creates a youthful design that is busy, with bright colors. The colors used in the advertisement creates a contrast with the use of pink and yellow seen throughout the advertisement that create unity. The use of yellow in the bolded text creates tension, because the acronym stands out and is in color verses the smaller text seen right beside the bolded acronym. The size of the couple is also seen as larger, but pushed off to the side. In doing so, the viewer is looking at the ad they are supposedly reading the text first and...
